How Wal-Mart marketing star fell (The Wall Street Journal Europe, 12 Dec 2006, Page 18)
By Gary McWilliams, Suzanne Vranica and Neal E. Boudette
The Wall Street Journal Europe
12 Dec 2006
ATTHEWAREHOUSE-like headquarters ofWal- Mart Stores Inc. in Bentonville, Arkansas, where everyone from the chief executive on down is considered an “associate,” Julie Roehm stood out. Last summer she brought paint, brushes and a stepladder to her... read more...
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