Wal-Mart is overhauling its advertising strategy
By Suzanne Vranica And Gary McWilliams
The Wall Street Journal Europe
26 Oct 2006
Wal-Mart Stores Inc., amid signs that its upscale marketing push is struggling, is expected to name Interpublic Group Inc.’s Draft FCB to overhaul its advertising as part of a plan to simultaneously woo low-price loyalists and higher-income... read more...
posted by Bank Report at 5:07 PM
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